The Company Identity:

The environment: the environment determine depending on the production type, for each category or article has its environment which must be kept on it. The studies  had proved that the conjunction between the conclusion and the subject it may be with a color or smell or even with form, so in all these matters resulted to an axiom idea or not self will  result for the consumer , and for that to makes him know what is the thing which he is dealing with in an  obvious way.